75% of users, when making a search, do not go beyond the first page of results. For this reason it is important to get high rankings in Google’s SERP for your website, ie on the results page. The step between being at the center of attention and being completely ignored is very short. Would you make a 1cm square business card? No, then SEO interests you.
The SEO (acronym of Search Engine Optimization) is the set of activities, strategic and operational, which aim to increase the visibility of a site and improve its position on search engines, such as Google, Yahoo and Bing.
From the optimization of the structure of the site and the code, to the creation of relevant and original textual contents, to the management of incoming and outgoing links: every activity, every phase of an SEO strategy has the objective of making people find the answers to what they are looking for. So to make it easy, it’s better if what they’re looking for is your website and not your competitor’s!