Receiving personalized offers of services, products and updates in real time makes people feel more involved and close to the brand. And it is precisely to this that email marketing aims: to create an exclusive one-to-one communication, to build a relationship of trust with the customer and maintain it over time. Don’t listen to those who say that email is a past tool! In the funnel marketing era, InMail content is once again a fundamental node. Why? Because e-mails are there not only to communicate to your acquired customers, but also not to let different levels of contacts fall into the void.
E-mail thus proves to be the perfect tool to achieve some business objectives: all that is needed is a good strategy, able to make the most of the brand’s contact list and send communications, whether commercial or not, precise and personalized based on interests.
Let’s see how your strategy works! Are you able to send an email for the birthday of each of the people on your mailing list? If the answer is no, you need an email marketing strategy. If the answer is “I don’t have a mailing list”, then email marketing is essential!