Analyse. Design. Enhance.
Urmet: a real asset
60 companies in 40 countries that speak different languages and offer different products, with different identities. Video door entry system, telephony, burglar alarm, fire prevention, CCTV, home automation, access control, security, hotel systems, building automation. An industrial universe with a profound Italian origin.
We created the Urmet Group brand and declined it into an identity system that would allow us to safeguard individual brands, while communicating belonging to the group. And thus making its value emerge, in all its strength.
We have significantly innovated the in-store and one-to-one commercial approach towards the primary target of the group, represented by thousands of electricians around the globe. We imported into the electricity market the format of the commercial folder of large-scale distribution and of the consumer electronics retail chains, making sure that the brand communicated in a totally innovative way to an audience that, however, was familiar with this type of visual and layouts when off-duty.
With regard to digital, we have designed information and lead generation campaigns on the Group’s most important technological innovations (such as thermal cameras). In this way we fueled the company’s marketing dynamics and helped generate sales of high-end products.
EXHIBITION: AN IMMERSIVE EXPERIENCE
No more panels on which electronic devices are mounted, but a real home within which it is possible to appreciate the functioning of Urmet products and systems. And the visit is guided by Alexa’s voice, which answers visitors’ questions. A memorable experience for prospects and company partners around the world. Casa Urmet is the exhibition format that gives substance to the “If you love your building” payoff.