VAT IT 02075060026
VAT GB 324 484 209
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VAT IT 02075060026
VAT GB 324 484 209
Privacy Policy | Cookie Policy

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    VAT IT 02075060026
    VAT GB 324 484 209
    Privacy Policy | Cookie Policy

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    Comunico Group is a full-service communication agency, with a creativity soul and a solid digital experience. We are curious since birth, in 2002, and we’ve developed our skills thanks to projects of all kinds and for each types of industry. We are certified  ISO 9001: 2015 and we are part of thenetworkone and UNA.

    Torino – C.so Svizzera, 185 Bis
    Milano – Via Legnone, 4
    Londra – Flat 40, The Pantiles,
    Finchley Rd, Temple Fortune
    London NW11 6XX

    +39 011 7652 621
    info@comunicogroup.com

    Case History – Urmet

    Case History – Urmet

    Urmet is a leading brand of video door entry systems in the world. Likely most of us have pressed a button on an Urmet intercom. But Urmet does many other things. Worldwide and through 60 subsidiaries. We have created a real branding policy to bring out the brand.

    The result? Today the Urmet brand is recognized and visible in 100 countries around the world. And he is recognized for his ability to speak in a new, simple and innovative way to thousands of electrical installers in Italy and abroad.

    Project:
    • Brand communication strategy
    • Brand Identity, group policy
    • Operative marketing
    • Digital marketing
    • International support

    Urmet ENG

    Brand manual
    Languages
    Product brochures
    Companies

    Analyse. Design. Enhance.
    COMUNICO.

    IDENTITY

    Urmet: a real asset
    60 companies in 40 countries that speak different languages ​​and offer different products, with different identities. Video door entry system, telephony, burglar alarm, fire prevention, CCTV, home automation, access control, security, hotel systems, building automation. An industrial universe with a profound Italian origin.

    We created the Urmet Group brand and declined it into an identity system that would allow us to safeguard individual brands, while communicating belonging to the group. And thus making its value emerge, in all its strength.

    TRADE MARKETING

    We have significantly innovated the in-store and one-to-one commercial approach towards the primary target of the group, represented by thousands of electricians around the globe. We imported into the electricity market the format of the commercial folder of large-scale distribution and of the consumer electronics retail chains, making sure that the brand communicated in a totally innovative way to an audience that, however, was familiar with this type of visual and layouts when off-duty.

    With regard to digital, we have designed information and lead generation campaigns on the Group’s most important technological innovations (such as thermal cameras). In this way we fueled the company’s marketing dynamics and helped generate sales of high-end products.

    EXHIBITION: AN IMMERSIVE EXPERIENCE

    No more panels on which electronic devices are mounted, but a real home within which it is possible to appreciate the functioning of Urmet products and systems. And the visit is guided by Alexa’s voice, which answers visitors’ questions. A memorable experience for prospects and company partners around the world. Casa Urmet is the exhibition format that gives substance to the “If you love your building” payoff.

    Results:
    • 5 volumes brand manual
    • 6 official languages
    • 5.000 pages of brochures
    • 60 companies
    Contact us





       
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