VAT IT 02075060026
VAT GB 324 484 209
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VAT IT 02075060026
VAT GB 324 484 209
Privacy Policy | Cookie Policy

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    VAT IT 02075060026
    VAT GB 324 484 209
    Privacy Policy | Cookie Policy

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    Comunico Group is a full-service communication agency, with a creativity soul and a solid digital experience. We are curious since birth, in 2002, and we’ve developed our skills thanks to projects of all kinds and for each types of industry. We are certified  ISO 9001: 2015 and we are part of thenetworkone and UNA.

    Torino – C.so Svizzera, 185 Bis
    Milano – Via Legnone, 4
    Londra – Flat 40, The Pantiles,
    Finchley Rd, Temple Fortune
    London NW11 6XX

    +39 011 7652 621
    info@comunicogroup.com

    Case History – Simon Urmet

    Case History – Simon Urmet

    Simon Urmet is the reference brand in the electrical materials market.
    Our assignment was to demonstrate the brand’s ability to respond, in a concrete and timely manner, to any question of its target.

    For this reason, digital has been the ideal channel to establish a strong bond with a number of consumers who, also thanks to communication, have increased considerably.
    The latest born among the “big five” of the sector in Italy, Simon Urmet has become a brand to rely on when the idea of ​​designing or restoring a home and office is born.

    Project:
    • Brand Identity restyling
    • Digital Marketing
    • Website restyling
    • SEO e social media strategy
    • Content strategy
    • ADV campaigns

    SimonUrmet ENG

    Visits to the site
    Uses of the configurator
    Sessions
    New users

    Lister. Immerse. Trigger.
    COMUNICO.

    DIGITAL STRATEGY

    The marketing of electrical equipment is governed by B2B dynamics that are mainly aimed at professionals, such as distributors and installers.

    Being able to count on an aesthetic dimension of the products rich in style, we broke away from traditional logics to make the brand discover from an unusual point of view.

    Digital media have helped us to convey all the most important content, while ensuring an engaging user experience.

    Furthermore, thanks to the development of an online configurator, we’ve given consumers the opportunity to customize the choice of products so that they could discover the large variants of solutions independently and freely.

    Finally, the project was conveyed by advertising campaigns and supported by accurate SEO optimization.

    THE CONFIGURATOR

    We started by analyzing the most relevant user needs, offering versatile solutions that are easy to experience online.

    We have considered all the possible combinations (model, color, finish, number of modules and commands, socket) and focused on a simple and intuitive interface.

    We have chosen a programming technology combined between Angular JS, PHP and MySQL, for a functional and effective user-experience, even in mobile browsing.

    DIGITAL MARKETING

    Following a targeted strategy of social advertising campaigns and Google Ads, we have structured the funnel and generated numerous calls to action, creating an immersive journey for the user that started with the adv campaigns and landed happily on the online configurator.

    Results:
    • +231.749 website visits
    • 11.094 configurations
    • +150% catalog downloads per month
    • New users: +11.006
    Contact us





       
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