VAT IT 02075060026
VAT GB 324 484 209
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VAT IT 02075060026
VAT GB 324 484 209
Privacy Policy | Cookie Policy

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    VAT IT 02075060026
    VAT GB 324 484 209
    Privacy Policy | Cookie Policy

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    Comunico Group is a full-service communication agency, with a creativity soul and a solid digital experience. We are curious since birth, in 2002, and we’ve developed our skills thanks to projects of all kinds and for each types of industry. We are certified  ISO 9001: 2015 and we are part of thenetworkone and UNA.

    Torino – C.so Svizzera, 185 Bis
    Milano – Via Legnone, 4
    Londra – Flat 40, The Pantiles,
    Finchley Rd, Temple Fortune
    London NW11 6XX

    +39 011 7652 621
    info@comunicogroup.com

    Case History – Hide

    Case History – Hide

    Hide’s international limelight was supported by a strong communication system that generated an elegant and essential product identity. Furthermore, thanks to our international relations we were able to bring the product to Amazon.

    The result? Today Hide is the only retractable electrical outlet in the world that integrates an Alexa speaker. And ltaly Innovazioni has become the first Italian startup to be listed on the Paris stock exchange.

    Project:
    • Brand, digital and social communication strategy
    • Brand Identity_ naming_ payoff _logo_ packaging
    • Digital Marketing
    • SEO
    • Content Marketing
    • Social Media Marketing
    • Google Ads

    Hide ENG

    millions of views on social networks
    pre-orders in 2 months
    Attendance at CES in Las Vegas
    Debut on the Paris stock exchange

    Observe. Guess. Maximize.
    COMUNICO.

    IDENTITY

    Hide: the electrical sockets of the past no longer exist…!
    In the last two centuries, the electrical socket has never been the subject of substantial innovation. Until Hide’s arrival.
    Hide hides the plug in the wall and integrates smart home functions, thanks to the electrified surface of its cover lid. In this way, it’s become a “mini” technological platform.
    A piece of furniture that allows you to experience your home with an upgrade of enthusiasm.

    Reasoning gives life to the name and payoff of the product:
    HIDE. SLIDE UP YOUR LIFE.
    The concept has been translated into a system of logo, identity and packaging.

    DIGITAL MARKETING

    With an integrated website / e-commerce strategy combined with communication on Facebook and LinkedIn, we have built qualified brand awareness, increased traffic to the site and made a huge number of e-sales.
    We have designed social advertising campaigns with call to actions aimed to bring profiled users to pre-order the product and finalize the purchase.
    The construction of a suitable funnel and the consequent optimization of the digital strategy for the launch phase focused on three macro categories of targets:
    – customers interested in technological news
    – journalists and bloggers, thanks to whom they can spread content marketing and increase brand awareness
    – personalized and look-a-like audiences

    PR AND LEAD ADVISOR

    Thanks to PR activities, the brand has managed to secure participation in the most important trade fair in the world:
    – at the CES in Las Vegas, we showcased Hide attracting the attention of Amazon and many Italian and international newspapers, such as Il Corriere della Sera, SkyTG24, ABC and the BBC.
    The path continued thanks to our business advisory capacity, walking hand to hand with the Client towards the listing at the Euronext stock exchange in Paris.
    And when the bell rang, we were at the customer’s side.

    Risultati:
    • +50 million views on the social network
    • 1600 pre-orders in 2 months
    • +300% market capitalization in 10 months
    • conquest of the Ces in Las Vegas
    • debut on the Paris stock exchange
    • with the support of lead advisor, Hide has reached new goals and an international dimension
    Contact us





       
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