The FCA Autonomy program is a flagship for FCA: it allows people with limited mobility to find the most suitable mobility solution. But on social media the solution is to create community. Not to tell, but to be told.
Describing a project is easy. The added value of FCA Autonomy’s community management is to let users tell their experiences, to naturally express diversity, which becomes common heritage and culture.
Making brands talk on social networks always involves a series of calculated and calculable risks. Trending topics can be transformed into traps, which require competence to handle correctly.
Certainly the FCA autonomy social networks allow users to always be updated on exclusive content, the latest news, promotions and events. But the goal of the project is to convey a positive approach, to have an edge, as one of the hashtags says. An extra gear means listening to and supporting all diversities for what they represent: an added value that is built over time, through the day by day.