VAT IT 02075060026
VAT GB 324 484 209
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VAT IT 02075060026
VAT GB 324 484 209
Privacy Policy | Cookie Policy

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    VAT IT 02075060026
    VAT GB 324 484 209
    Privacy Policy | Cookie Policy

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    Comunico Group is a full-service communication agency, with a creativity soul and a solid digital experience. We are curious since birth, in 2002, and we’ve developed our skills thanks to projects of all kinds and for each types of industry. We are certified  ISO 9001: 2015 and we are part of thenetworkone and UNA.

    Torino – C.so Svizzera, 185 Bis
    Milano – Via Legnone, 4
    Londra – Flat 40, The Pantiles,
    Finchley Rd, Temple Fortune
    London NW11 6XX

    +39 011 7652 621
    info@comunicogroup.com

    Case History – AANAO Assomed

    Case History – AANAO Assomed

    Think. Evaluate. Empower.
    COMUNICO.

    BRAND POSITIONING

    ANAAO Assomed is the most representative association within the NHS union panorama. Today it has over 20,000 members including doctors, dentists, veterinarians, biologists, chemists, physicists, psychologists, pharmacists. At the survey for the three-year period 2019-2021 by the Agency for the negotiating representation of public administrations, with 24.41% of the total proxies, it is the trade union with the largest share of membership in the Italian health sector.

    Assomed has been working alongside doctors for over 60 years to protect them, guaranteeing them a high degree of assistance, professionalism and commitment. Assomed is at the side of doctors to help them resolve legal disputes, assisting them in times of difficulty and never failing to support them. Assomed is at the side of doctors to enable them to improve, through training and professional refresher courses. Assomed is at the side of doctors and is committed to protecting their professionalism every day with fundamental services, such as professional insurance.

    With ANAAO ASSOMED “You’ll never walk alone”.
    Just as doctors treat millions of patients every day and never fail to support them, their trade association treats them the same way.
    In any circumstance, in any adversity, whatever their doubt may be, ANAAO ASSOMED will never leave them alone.

    THE CREATIVE APPROACH

    We have ensured that the creative style maintained simplicity and clarity to stay in line with the association’s communication history, while providing a more emotional treatment to consistently adapt to the strategic direction.

    When you are calm, live your life more peacefully. For a doctor who is committed to assisting his patients every day, this is an even more important desire to fulfill.

    KPIs:
    • Site users: +177% over the same period last year
    • E-mail Opening Rate: up to 62%
    • Membership subscriptions: 2.126
    • Conversion rate from Google campaigns: 6,5%
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