Comunico appoints Pietro Verri as creative director.
This completes the renewal of the key figures. The new positioning soon.
“We are honoured to have the opportunity count, from now on, on a personality of the highest value like that of Pietro. He is certainly the right person to complete our metamorphosis “- these are the words of Antonino Zito and Fabiana Turolla partner of the agency.
Zito, CEO of the agency, continues: “The theme of leadership as a source of new leadership is the fundamental pillar of our development model. Pietro Verri represents for all of us a model to strive for as people and as professionals: for his culture, for his experience and for the approach he is able to express. “
Pietro has worked on the growth of national and international brands in top Italian agencies like Armando Testa, InAdv, Hub09 and This is Ideal.
His experience ranges from automotive (Lancia, Alfa Romeo, Seat, Suzuki) to food (including Ferrero, Birra Moretti, Lavazza, Salumificio Fratelli Beretta, Esselunga, Nestlè, Dimmidisí, Zuegg, Pomì) through telephony (Vodafone / TeleTu).
The enthusiasm for Verri’s arrival is further confirmed by Carmelo Cadili, the agency’s Chief Strategy Officer. “I have worked with Pietro in the past and I am convinced that he is the ideal creative director to translate communication strategies into memorable and effective creative projects. Having him by our side will make us even more solid and interesting ”.
These are the words of Verri: “I embraced this new challenge with great enthusiasm, choosing to join a team of people that I respect very much both from a professional and from human point of view”.
The agency will complete its re-foundation process by the summer: the new market positioning will be presented shortly and will also be conveyed by a new identity. The final corporate and operational restructuring is expected in the coming months.