Case-histories

In the last two centuries, the electrical outlet hasn’t received any substantial innovation. Until Hide’s arrival.
Hide hides the plug inside the wall and integrates smart home functions, becoming a technological platform and furnishing accessory.
With a solid communication system we have made Hide emerge internationally and accompanied the Italian startup in its listing on the Paris stock exchange. We activated our network to introduce the product to Amazon and now Hide is the only retractable electrical socket in the world that integrates an Alexa speaker.

The marketing of electrical equipment is regulated by B2B dynamics that operate on distribution and installers, despite the strong stylistic and creative component of the products. Our idea show up from a traditional logic: we presented Simon Urmet as the brand that answers all questions regarding electrical material. The digital world has been the natural channel to weave a strong and lasting bond with an audience of consumers that has gradually been growing. Last born among the “big five” of the sector in Italy, Simon Urmet has become a point of reference for those who are furnishing or restoring a home or an office.

We are alongside the Bordoni cured meat factory in this new communication path that empowers the brand in a market crowded with influential players, starting from a point of view that tries to overturn the industry clichés.

A brand that, if you think about it, has crossed the lives of many at least once, in the guise of an intercom or a (perhaps public) telephone. A market share as a leader in the video door entry sector, with cutting-edge digital solutions. An incredible story, made up of formidable innovations such as the prepaid phone card and videophone. The international perimeter of the group counts 60 companies. The market required new concepts to present itself to the primary target. With a high-level operation, we brought out the Urmet brand and introduced new commercial languages.

We were asked to design the 2020 membership campaign, with the aim of increasing the number of subscribers and monitoring online registration flows.
What does a trade association represent if not a point of reference for its members?
This is the starting point that allowed us to present Assomed with a new look, guaranteeing authority and relevance.

Tàola is the synthesis that combines the gastronomic tradition of Piedmont with a great international vision. Which is very close to how Juventus approaches the world. The agency took the task of presenting Tàola and its idea of ​​cooking, both from an institutional point of view and more specifically for Valentine’s Day 2020 campaign.

FCA Autonomy is the mobility program created to allow those with motor, sensory or intellectual limitations to move independently and freely with the cars and commercial vehicles of the Fiat Chrysler Automobiles Group. But on social networks, FCA Autonomy means community. And when the themes chosen are delicate regardless, sensitivity and lightness are transformed into the pillars of digital management.