4 Box extends Comunico’s assignment: no longer just digital, but also strategy and creativity
The first step will be the definition of the strategic positioning and of the architecture, before implementing of all digital activities, supported by performance marketing campaigns in support of awareness and sales. The ultimate goal is to prepare the brand for its debut on the national media by 2020 with its first communication campaign.
Retailed by electrical equipment distributors and in major DIY chains, 4 Box confirms the growth path of the recent years thanks to the commitment of the owners in the development of innovative products with high added value.
This is Ivan Di Dio – marketing and sales director of the brand: “What convinced us of the project proposed by the agency was the focus on building the value of the brand as such. Our market launch pipeline is packed with many intelligent and sustainable products that guarantee the end user a greater benefit than traditional electrical sockets. With the right strategy and well-balanced investments, now is the time to introduce ourselves to the general public as manufacturers of innovation in the electrical equipment sector.”
4 Box offers a wide range of modern solutions that revolutionise the world of electrical sockets and controls. Popular and everyday products, they are renewed and improved in their functionality thanks to simple but brilliant ideas. Passion, ingenuity and competence of the entire 4box team are the most precious capital of the company whose true and only corporate mission is to always innovate.
The two-year project will involve all departments of the agency under the guidance of Chief Strategy Officer Carmelo Cadili for strategy and CEO Antonino Zito for business advisory.